A Black Eyed Peas song is bumping and a group of girls swing their heads from side to side while they perch their hands on their knees. No one pays much attention, except maybe to glance the girls’ way while getting up to refill their micro-brew. The gyrating continues, going from hair swings, to hip thrusts, to a roll on the floor. The clothing comes off, shirts are thrown and a mascot saunters through the all girl orgy, his phallic tail bouncing. The women peer into the camera with pouty lips and coy , come-hither smiles. Some attempt their best sexy-face and boob shake for the Comcast NW spotlight. From a 300 level rafter seat, their attempts to appear sexy may succeed, but upon closer perusal, the desperate sexy-face looks and overdone, sexualized routines resemble an SE 82nd hooker approaching a potential customer after a slow night. The routine ends and the girls race off to the sidelines. A meek applause ripples through the 20,000+, Rose Garden Crowd.
On Monday the Portland Trail Blazers announced their next general manager will be
Rich Cho, the first Asian American general manager in the NBA. Fans, internet posters and beat writers reported this fact with pride, some even applauding the organization for breaking down barriers and upholding Portland, Oregon’s rep as a diverse and liberal city. When it comes to the treatment of women however, the Portland Trail Blazers are as sexist and non-progressive as an organization can get. If the hiring of Cho is the Blazer equivalent to the American Public electing President Barack Obama, then the Blazers are on the same level as
Republican David Vitter when it comes to the treatment and representation of women.
What exactly has me so up in arms over the BlazerDancers this time? The team has recently added a “vote” feature on its
BlazerDancer page, allowing fans to vote on who is most attractive. With the help of an aggressive but ultimately futile attempt at creating a fan-geared site called Iamatrailblazerfan.com, fans are now able to “connect” with the BlazerDancers much like they do in posting congratulatory messages on player's respective pages. Unlike the players however, the fans connect with the BlazerDancers by voting on their appearance.
Who are the women that make up the Blazer Dancers? To this question there is no answer, as the details don’t matter. These women are not prostitutes but are used to sell sex; the women themselves are not the problem, rather it is an institutional issue that says training women to perform sexualized routines for men under the guise of “cheer leading”is perfectly okay. The women who make up this year’s squad were picked based upon their physical appearance and although they may alight from collegiate or high school dance/cheer squads, those skills are not required for this job. As detailed on the Blazers’ own website, hopeful BlazerDancers attending tryouts must provide a full body photograph and show up with midriff and legs showing. Preliminary rules are outlined that state all potential BlazerDancers must consent to maintaining mandatory appearance and fitness guidelines. In essence, the tryouts have become nothing more than a debauched beauty contest in which the talent portion includes women doing the splits as team photographers snap away.
The 2010-2011 tryouts were judged by the Oregonian’s Blazer beat writer Jason Quick and Brian Grant, among others. The qualification that places these men at the judging table is the ability to assess female attractiveness as red-blooded men, nothing more, nothing less. Perhaps the team considered Quick a good guest-judge candidate because he’s representative of the white, male, demographic in Portland. Or maybe he’s just that desperate for a close up view of half-naked women. Regardless, the presence of two, non-dance professionals, upon the judging panel of the BlazerDancer tryouts sends a blatant message that this isn’t about whether the women can dance, its about how pretty they are.
Corporations and other male-driven institutions have long used sex to attract male (and female) consumers. The Portland Trail Blazers are certainly no exception as they are part of an institution that perpetuates severe beauty, gender, race, and socioeconomic stereotypes and norms. While sexy women are not the main product, they are part of an overall package that in part promises sex ( in the form of women reenacting sexual acts) as a perk or byproduct of attending an NBA game. The dancers are not supposed to dance, they are selling sex and in this, the BlazerDancers are nothing more than an extremely cheap commodity.
And each year, NBA organizations push the envelope a little more by upping the ante on the commodification of women's bodies. The clothes cover less, the routines are more sexual and the women are marketed less as humans and more as a group of sex pots created just for us. I am sure the women on the BlazerDancer squad have great personal histories and have achieved many things that have nothing to do with the way they look, but the Blazers’ organization renders all of that irrelevant, cutting away everything except what the NBA deems the most important-their bodies.
Naomi Wolf says in
The Beauty Myth, “images that flatten sex into “beauty“ and flatten the beauty into something inhuman... Are politically and socioeconomically welcome”. Reinforcing Wolf’s theory, the NBA portrays the dance squads to be legitimate and appropriate forms of entertainment, all the while knowing the sex is what matters, not the dancing. And in this, women are relegated to one of the three stereotypical roles as child bearer, sex-pot for men, and a slave to beauty- all of which are means to control women and maintain patriarchy. While some NBA organizations are still trying to front with the excuse that the dance squads are indeed just that, the Trail Blazers don’t even pretend anymore, allowing fans to vote on the appearance of the cheer squad and thus completely dehumanizing women.
I love basketball and feel the sport has taken many great steps in trying to improve its public image. The NBACares campaign and Basketball Without Borders have no doubt helped many communities. Even as the two programs are obvious PR stunts to shore up fan approval, there is some good that comes of them. But the rampant sexism displayed by my favorite sport team never ceases to enrage me and completely negates any strides the league has made in their NBACares campaign. The sexist and degrading displays, which commodify and fetishize women continue every year, each season getting more and more egregious. This is in spite of the fact that the NBA tries to make itself out to be a family activity, that the NBA spends billions on PR campaigns and that over 50% of the fan base is comprised of women.
The Rose Garden should not be a gentlemen’s club and as the shiteous teams of the mid 2000’s here in Portland proved, if the team on the court is bad, no amount of sex routines will get people into the Rose Garden. There simply is no need for the sport to maintain the male-dominated sex atmosphere, because what fans in Portland ultimately care about is whether Greg Oden is healthy and the Blazers can get to the 2nd round of the playoffs.
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