Dove Real Women Campaign Casting for Real "Perfect" Women

Duh.

Not exactly a surprise that Dove didn't  really mean "normal" or "average" when they introduced the world to the  ground breaking media campaign to sell their beauty products (smelly soap is not a necessity, sorry). All Dove did was find the best, politically correct and non-conformative  way to tap into the fastest growing demographic of beauty product consumers- women between 35 and 65 that are buying "anti aging" products and the like- by appealing to "real women" like me and you, because we aren't super model thin and will better relate with women that look more like ourselves. 

This advertisement, which is selling a shaping/sculpting/anti-cellulite cream-basically a product to thin your thighs without exercise- on "real curves", is just rich. Using "real women" to say, "Yeah you got cottage cheese thighs just like this one did, but if you buy our cream and rub it on your ass every day, the cellulite will go away , bringing you closer to that thin , super model ideal ! "

Real Women, Psh.

"grey? or gorgeous? "

FUCK YOU, SHE'S BOTH.



This discovery that Dove is still casting for models to be in their "real women" campaign shouldn't surprise anyone; it shouldn't disappoint someone who thought maybe, just maybe, the beauty product industry was shifting beauty norms to better resemble the majority of those to which they market their products. No, Dove and the beauty industry at large have not changed. Their media campaigns may shift to compete with other brands  and their models may differ in size but they aren't featuring real women in their ads, they are featuring models who still adher to carefully constructed and maintained beauty constructs.

Not buying Dove products, that's for damned sure.
-Sophia

Enjoyed reading? Share this

• Technorati
• Delicious
• Digg
• Facebook
• Twitter